OnePlus One, discover why the price is so low

OnePlus One, here are the strategies that have saved the final price

The launch of the new OnePlus One, "The Flagship Killer", has literally left gaping lovers Android for two main reasons:
Specifications from top of the range - Full-HD display, Snapdragon 801 2.5 GHz processor, 3 GB RAM, 13 MP camera Sony etc.;
Price - $ 299 the 16 GB version and $349for the 64GB variant.

The figures just mentioned have literally jolted most people, myself included, giving rise to the obvious question: "But how do they make money?".

The answer to this question is quite simple: saving money. The vertices of OnePlus, like many other Chinese brands, adopt three basic strategies that allow you to not waste money and then not putting a strain on the pockets of the customer.

First, OnePlus has not spent a single dollar on advertising. All information has been disseminated through social networks - Facebook, Google Plus, Weibo, etc. - And have since bounced through blogs around the world up to each individual user. If you think about it, Google also uses the same technique with the Nexus and, more generally, with all the news about the Android world.

Second point: the sale. OnePlus, as we have had the opportunity to learn, not propose the One inside physical stores but, like Oppo, Xiaomi and others, the smartphone will sell exclusively on the internet. This choice implies obviously a huge savings because you do not have the need to make arrangements with chains and distributors.

Third factor: limited production. The hated technique of invitations is nothing if not a strategy to control production in order to avoid the risk of filling warehouses with unsold products. OnePlus aims to produce only what you need, a bit 'as they have for years, some companies much more famous, and only for customers who have actually planning to buy the device.

Will the technique of saving to bear fruit? We'll find out over the next few months.

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