Look Up: emotional awareness campaign to real life (Video)

Our generation is definitely one of the most affected by the presence of technological devices or we can say the most obsessed ever. The Look Up campaign was created precisely to sensitize users to use their device what is more important: the real life.

The touching video that we announce shows how technology brings more and more people to lower their gaze on the display of your devices, losing important events that happen around them. The campaign Look Up, a title that just makes you want to look up from our device, tells the story of how our lives would change if we started to meet more of the look with the real world and especially with the people who inhabit it (in style Sliding Doors).

The beginning of the video points out that, despite the thousands of friends declared on major social networks, many people feel lonely in real life and what an experience, however beautiful it may be, remains incomplete if it is not shared.
 

Live the technology inside your life, but not live your life within the technology.

via