The function is not yet available to everyone, and at the moment seems limited only to the English language and 7.0.x and iOS 7.1 versions. In practice, searching for a word in the App Store (for example, "alarm clock), the research not only shows the relevant app, but also a number of related terms that may better define the terms of the research.
At the moment it seems that the related terms are still in the testing phase, but Apple could implement them permanently even server-side, without the need to update the iOS.
VIA | iPhoneItalia
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