Nexus smartphone for less than $ 100 in Google's plans

Over the weekend were leaked about a hypothetical Nexus for less than $ 100. Google wants to attack the low-end sector of the market, taking advantage of an alleged collaboration with MediaTek

Among Google's plans to bring internet all over the world, even in the remotest corners and difficult to reach. In parallel, the Mountain View giant hopes to deliver a smartphone - Android preferably - in the hands of the remaining 6 billion people who have not yet had the opportunity to enter the market.

To fulfill the objective, it seems that Google is interested in entering the market for low-end smartphone, with a threshold value of not more than $ 100. The company, according to rumors from China during games last weekend, he started to strike up some cooperation agreements with MediaTek, a manufacturer of semiconductors and, in particular, SoCs are characterized by an excellent quality / price ratio.

MediaTek is the basis of highly competitive prices on many smartphones from China. The SoC of the Taiwanese, in fact, allow list price advantage over competing solutions with comparable performance. Xiaomi Hongmi, for example, is available with a quad-core processor (MediaTek MT-6589) at a price of about $ 130.

Hongmi is produced at a cost of $ 85 in parts, allowing Xiaomi to place the product on the market at very affordable prices, in spite of the performance more than satisfactory for traditional use. The smartphone sector also shows values ​​very interesting growth in emerging markets, markets in which Google probably does not want to give up.

The new model will not replace the course next Nexus 6, but considering the market strategies of Google and the decision to offer the smartphone exclusively (or almost) inside the store owner, is expected to release a smartphone extremely competitive in terms of performance in relation to the asking price. Google has historically margins practically insignificant with respect to the line-up of Nexus devices, which then intends to gain through the use of online services owners.

The next Nexus for less than $ 100 could be the answer to Mountain View upcoming smartphone from Amazon six cameras , which could come to market with a three dimensional interface, a forked version of Android as the line-up of tablets, and an equally aggressive market price.

via