According to a report Recode, it seems that Facebook is ready to launch its own advertising platform, extending even outside of the social network and becoming a direct competitor to Google (Adsense and AdMob) and Yahoo.
The arrival of this new platform to allow publishers to add a script that can display advertisements from Facebook. It seems that the social network will focus its attention on advertising then we will end up with the mobile applications supported by these new banners in the same format currently guaranteed by Google Admob and Adsense.
In one fell swoop, Facebook would exceed even that Apple failed to have a good response with its iAd.
Right now Facebook advertising was limited to social networks. In the last quarter of 2013, the company generated $ 1.24 billion just from your application! Statistics that have allowed Mark to see the potential of this tool, and decided to take it outside.
Facebook has the richest databases of user information to the world and it is for this reason that more and more companies decide to rely on social networks to advertise a product. Be able to get exactly to a target audience that you want is the best opportunity to sell. Twitter has launched its own mobile advertising network for the last week and Facebook should follow him closely, announcing more details in the conference to be held on 30 April in San Francisco. We'll see.
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